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For many ecommerce businesses social media is an important tool when it comes to driving traffic to your website and generating sales, with Facebook acting as the number one social media platform for building an audience and driving website traffic.
Facebook is more than simply status updates and photos of your nights out, on a professional level, Facebook gives businesses a number of great opportunities for success, including unique opportunities to increase website traffic and sales. While even now many are still skeptical about using Facebook for their business, the truth is there are plenty of great reasons to generate more business through it, here’s 4 actionable ways you can use Facebook to drive traffic and increase your sales.
In order to generate more traffic and sales you need to create engaging content that will encourage your audience to view your message. According to studies, image content tends to perform much better than text posts, which is why it’s so important to consider using more images within your Facebook strategy than through text based status updates. By using images that are self explanatory, you’re much more likely to get a higher rate of engagement than through images that require further explanation, or ones that could confuse your audience.
Using large, self explanatory images that stand out within news feeds can be an effective way to get your content noticed, encouraging more likes, shares, comments and even potentially click throughs.
Facebook is a great place for businesses to show off their exclusive offers and promotions, letting them share content to a targeted audience that are likely to already be interested in the products or the services you provide. Everyone loves a discount or a great deal, which is why promoting your deals to potential or existing customers can be an effective way to encourage people to click through to your website and straight to your products. With a snappy tagline, an obvious message and a promotional code that stands out you can encourage audiences in a creative and fun way.
Not only can sharing exclusive offers help you encourage sales and click throughs, but by sharing offers, you’re giving something back to your customers, helping build a customer base and building a customer relationship.
Remarketing ads are a great method of using paid ads to target the people who have previously visited your website, yet left without making a purchase, allowing you to even target people with ads that show exactly what they were looking at before they left your website. Remarketing ads can remind customers about what you have to offer and encourage them to come back in order to revisit your products and even complete the transaction.
While many might find remarketing ads annoying, they are one of the most effective ways of advertising your products to customers, especially when they are scrolling through Facebook and not in a directly sales or shopping based environment.
As well as remarketing ads, Facebook also offers the option to create lead generation ads that are targeted to specific audiences based on their age, location, interests and more. By creating an ad that links to a sign up form through Facebook, interested customers can click through, fill out your form and then carry on browsing the site. By creating lead generation ads you can encourage people to give information about themselves to your business without having to take audiences away from their browsing experience, something that can often put people off clicking ads.
By creating a lead generation ad on Facebook you can also use this as an opportunity to collect analytics and gain more of an insight into how people are clicking your ads and who is it that is viewing these ads.
When it comes to Facebook, it’s essential that you get the balance right between creating engaging content and creating content that can encourage audiences to head to your website and ultimately your products. With so many opportunities out there on Facebook to help you highlight your services as well as share your unique content, there’s no reason you shouldn’t be using Facebook to boost your business.