In order to run a successful website you need to offer your customers a great user experience (UX) without an optimised website, checkout, blog or even landing page you can very quickly find yourself losing both customers and profit.
With a few changes to your UX you can easily solve a lot of problems that could be damaging your conversions. From your usability to your content through to your design, making simple tweaks to your site can be one of the most effective ways in which you can increase your sales.
Despite sounding it, UX optimisation isn’t as complicated as you would think. By focusing on these 4 important hacks, you can soon have a fully optimised site that your customers love and overall increases your sales.
If customers are left waiting around for longer than 3 second then it’s likely they’ll get frustrated and leave, which doesn’t give you a very long window of opportunity. There’s nothing worse then a website that won’t load or only partially loads, no matter how great your content may be, if your page doesn’t load as quickly as customers arrive on your site, you can find yourself quickly losing sales.
It’s a good idea to test your site speed when you can, making sure to study the results and find out what improvements you may need to make in order to make your site faster and better for customers.
Personalisation is hugely important, not only can it build customer relationships but it can also play a big part in increasing sales. Offering users a personalised experience by showing them items they might be interested in, addressing them by name if possible and even showing items that are related to previous purchases are all effective ways you can reach out to your customers.
Personalised content is much more user friendly and targeted way of reaching out to audience, offering them a more tailored service which can lead to more conversions.
White space is tricky, on one hand you don't want your website to look too blank, however on the other hand it can be an effective way to increase conversions. Used commonly by huge companies, most notably Apple, by leaving some areas free of images, text and video you can create an great user experience as well as drive sales.
White space is an excellent way to help your customers focus on your product imagery or text. Featuring your product images, videos or even your text surrounded by white space, attracts attention to the item as soon as customers glance at the page, leading to an increase in interest and possibly more sales.
Mobile browsing is crucial, there’s more people than ever before using mobile and tablet devices to shop online meaning it’s increasingly important that your website is optimised for mobile and tablet devices. If your website only works on desktops browsers then you’ll lose out on hundreds, if not thousands, of potential customers.
If your business isn’t already optimised for mobile then it’s time you started working on creating a responsive, mobile friendly website that not only appeals to desktop users but also to mobile users, allowing you to rank higher in Google, increase your reach and increase your sales.
User experience is important, without a fully optimised experience you could see a higher bounce rate, a loss of sales and overall unhappy customers. With these 4 tips in mind however there’s no reason you shouldn’t be able to improve your website and ultimately increase your online sales, making your business a huge success.