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As December 1st creeps closer Christmas decorations have started to crop up everywhere, in shops, in offices and even in homes. But why should the decorating stop here? For online businesses and stores, your website is your main hub, it’s where your visitors make their first impression of your business, so it’s important your website keeps up to date with real-time events such as Christmas.
If you’re looking to inject some festive feeling into your business then here are 3 fun ways you can decorate your website for Christmas.
One of the easiest ways to show that your business is in the Christmas spirit is to make a small change to your logo. Be it the addition of some holly or adding some tinsel, making a small change is not only fun but also a cost-effective way of decorating for the season. By changing your logo on your website, as well as on your social media platforms it means that you can be consistent throughout and keep your business looking to be keeping up with real time.
Adding a countdown clock or advent calendar to your website is not only a fun way of getting into the festive mood and encouraging your visitors to get excited about Christmas but is also a great way for certain businesses, such as ecommerce businesses to notify customers of the delivery deadline. With a number of plugins available, some even allowing you to personalise your countdown, you have a simple way of building the hype.
If your website includes a slider, banner or feature images it’s always a good idea to change these to match the season or your promotions. By changing these to show off your festive content, a Christmas message, your Christmas events or simple links to products that would make great gifts, you can gain the opportunity to increase sales. Banners act as not only a way to decorate your site for the festive period but are also a great way to direct customers to other pages of your site.
Decorating your site can be just as fun as decorating your office or warehouse and whilst there might be lots of other issues to think about in the run-up to Christmas, it’s important to still keep your website fun. With a solid plan and an understanding of what your audience is looking for, giving your website a festive overhaul is something every business should be thinking about!