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These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns and jokes on their social media pages, but why? Because humour works, helping you sell your brand without outwardly trying to sell and by appealing to your customers emotions, encouraging them to remember you and your brand.
Up until recently humour was shunned by many brands, with many viewing it as too risky to be used in their marketing attempts due to how subjective it is and how it translates. However, while you do have to be careful when it comes to using humour, this doesn’t mean you should write it off all together.
There are plenty of ways in which your brand can use humour within your marketing strategy, letting you inject some fun into how you engage with your audience.
Tapping into pop culture can be perfect for brands looking to create some fun and use humour in their marketing, particularly in their social media marketing. By spotting a current trend and observing things such as popular TV shows, people and even memes, you can make pop culture references that likely to make your audience smile.
Not only are gifs fun, they’re also an effective way of getting your message out there to your audience in a relatable manner. Particularly useful on social media sites such as Twitter, gifs can be used in a positive way, helping brands appear quirky, quick witted and conversational, capturing the emotion or thought you had and sending your message in a unique way.
Perhaps more blunt than the previous forms of using humour, there’s no reason your brand can just post relevant jokes or puns to your social media accounts or within your marketing materials. While it might not work for all businesses, depending on the tone of your brand posting funny content can work wonders, helping you appear more fun and engaging.
To put it simply the more memorable and fun your content is, the more effective your marketing campaign will be. Using humour in your marketing can be a great way to create a memorable, fun and informative campaign that your audience will not only relate to but also can also learn from. So don’t be afraid to have fun with your brand, by researching what it is your customers want and incorporating humour that they will love you can get more people on board with your brand and potentially even more making sales.