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Social media marketing is constantly evolving and changing, often making it difficult for those involved in the social media world to keep up and often meaning that misconceptions and myths are formed. By allowing yourself to believe some of the common misconceptions you can often miss out on many exciting opportunities that social media has to offer.
Let’s take a look at some of the most common social media marketing myths and why they’re not worth believing.
Followers are great, it’s good to know you content and your brand are engaging enough to subscribe to and follow your content in order to see more updates. While it can be quite tempting to measure how successful your social media is by measuring your follower count alone, it’s important to remember that these followers aren’t always reading what you’re posting and possibly aren’t even always authentic people at all.
Instead you should aim to measure your success more on engagement than on how many people are following your account, gaging who is communicating with your brand and how, you can work out what is working and how successful your social media marketing really is.
Hashtags might seem like fun and using them in all of your posts might seem like the way to making your marketing dreams come true, improving your reach and helping join the conversation, however you should always aim not to overuse your hashtags. While using a few within your social media can work effectively, too many is overkill and can be off-putting for your followers.
It’s also important to remember where hashtags work best, for example while hashtags work best on Twitter and Instagram, they don’t always work best on other platforms, Facebook for example, always be sure to know where they work best, in order to use them well.
It might seem like a good idea to focus on every single aspect of social media, focusing your attention on one or two social media platforms, instead of featuring your business on every single platform available. In reality it’s not always a good thing to sign up to every single platform, in fact it can cause problems and could potentially see your business diluting it’s online presence.
If you’re looking to focus your efforts in order to get the best results, it’s important to remember your target audience, the functionality of your social media and also your metrics, so you know exactly what people are clicking on and viewing on your social media platforms.
Social media isn’t too difficult, it’s just a matter of knowing what works for your business and what doesn’t. By studying your metrics, gaining an insight into what your followers and customers are looking and ultimately not falling for some of the popular myths, your social media campaigns can be boosting your business in no time.