Social media

5 Social Media Habits Businesses Need To Break

5 Social Media Habits Businesses Need To Break

Habits can be easy to fall into and your social media is no exception, while you might start out with a great plan full of innovative and unique ideas, it’s entirely possible you could fall back into old ways, forming habits that could have an overall impact on your business and your businesses social media following.
From posting too much to overly promotional content, there’s a lot of habits you can fall into that can lead your audience to unfollow your brand and look elsewher[..]

Categories: Social Media, Digital Marketing

5 Creative Ways You Can Add Festive Spirit To Your Social Media

5 Creative Ways You Can Add Festive Spirit To Your Social Media

Right now we’re entering the busiest time of the year for a number of industries from retail and ecommerce, through to food and hospitality, yes Christmas is quickly approaching and it’s time to get prepared. Whilst you may have already thought about planning your festive email campaigns, started stocking your inventories for Christmas and optimising your website for the holiday season, you shouldn’t forget about your social media platforms.
According to statistics more and[..]

Categories: Social Media

5 Of The Best Social Media Practices You Should Put Into Place

5 Of The Best Social Media Practices You Should Put Into Place

Social media can be tricky, making your social media work for your business is not something that can be taught, leaving many business owners feeling pressured into trying to optimise every single social media platform, constantly generating content and spending all day everyday communicating with their audience.
This added pressure can result in poor quality posts, low interaction rate and overall a poor performance across your social media platforms. With social media growing in popularit[..]

Categories: Social Media

How Your Business Can Make The Most Of Twitter Over The Festive Season

How Your Business Can Make The Most Of Twitter Over The Festive Season

Twitter is one of the biggest social media platforms available, used by millions per day Twitter has quickly become a key part of any social media strategy. As the perfect platform for gathering a following, engaging with your customers and sharing your content, Twitter gives your business a number of opportunities to grow. With Christmas quickly approaching and more people than ever looking to social media to gain inspiration for gifts, there’s no reason you shouldn’t consider utili[..]

Categories: Social Media

The 5 Types Of Social Media Content You Should Be Posting

The 5 Types Of Social Media Content You Should Be Posting

Social media has rapidly become a huge marketing tool and when planning your social media strategy you should always remember to maximise social media too. It’s a good idea to think about what you’re going to post in advance, without a social media strategy you could cause yourself a lot of problems and ultimately get yourself stuck in a rut.Through social media you can attract a whole range of customers, but you need a purposeful and well thought out plan, so let’s take a look[..]

Categories: Social Media

Gone In 6 Seconds: The Fall Of Vine

Gone In 6 Seconds: The Fall Of Vine

Yesterday Twitter announced it was to shut down their video looping app Vine. Despite gaining huge popularity in 2013, introducing us to an entirely new form of influencer and being the home of the notorious screaming duck video, it appears that as social media has moved forward, Vine never managed to match it’s initial growth. Despite only being around 4 years, the fun, creative and playfulness of Vine has left a lasting legacy. Where Myspace gave people internet celebrities like Jeffre[..]

Categories: Social Media

Social Media Mistakes Your Business Needs To Avoid

Social Media Mistakes Your Business Needs To Avoid

Social media is perfect for businesses, with the likes of Facebook, Twitter and Instagram out there, there are a number of opportunities available for a range of businesses to get the word out about your products, services, offers and promotions. However there can be some drawbacks to using social media, here’s a look at some of the biggest social media marketing mistakes your business could make and how they can avoided.
Posting too much
Whilst it’s important you stay activ[..]

Categories: Social Media

Social media advice you shouldn’t always follow

Social media advice you shouldn’t always follow

There is often a lot of advice available out there for those looking to find out more about expanding their brands social media presence. With so many 'social media experts’ out there with so much advice, things can get confusing. With so much bad advice around the internet what should you believe and what you be avoided when focusing on your social media accounts? Let's look at some of the things you should ignore when it comes to your social media.
Be on every social media
Whilst[..]

Categories: Social Media, Marketing

7 Ways you can enhance your customer experience with social media

7 Ways you can enhance your customer experience with social media

By now you should be aware that social media is big business and has become a powerful tool in increasing engagement, brand awareness and driving traffic to your website, it can however damage your business reputation when not used properly. Although something considered to be simple when it comes to your social media you need to have a well thought out plan in place to enhance your social media accounts and ultimately increase your sales. So how can your brand leverage social media, we&rsquo[..]

Categories: Social media, Social networking

The growing influence of social media in the food industry

The growing influence of social media in the food industry

It’s lunch time you’ve found the perfect place to eat, your food has finally arrived and it looks great, which means one thing, you can’t help yourself, time to take a picture and post it online. We’ve all see it and probably all done it, this recent phenomena seems to have taken over the internet and it seems impossible to scroll down your social media feeds without seeing at least 1 filter heavy image of someones beautifully crafted lunch.Using social media to show food[..]

Categories: Food Industry, Social media