Social media and social networking

Social Media Platforms You Should Think Twice About

Social Media Platforms You Should Think Twice About

By now everyone knows that when it comes to taking your business onto social media you should be at least using Facebook, with most businesses now using a mixture of Facebook, Twitter and Instagram as part of their social media strategy. With so many social media platforms now available for a number of unique purposes it’s important your business spends time on the the important websites, instead of focusing on unpopular, outdated or irrelevant platforms.
There are plenty of social med[..]

Categories: Social media and social networking

4 Social media trends that will shape 2017

4 Social media trends that will shape 2017

The last year has been an exciting time for social media, with rapid changes in software, consumer preferences and the constant development of new apps, there have been a whole new range of opportunities for businesses to utilise their social media accounts.
As social media has and continues to evolved it’s safe to say that the social media landscape is likely to keep changing in coming years, here’s 4 key trends you should keep an eye out for in the upcoming years.
Social v[..]

Categories: Social Media and Social Networking

Coke TV: Influencer innovation or obvious advertising?

Coke TV: Influencer innovation or obvious advertising?

A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with “millennials” and whilst it’s another great example of how seriously big brands are taking influencer marketing, could it end up being a step in the wrong direction? The channel, hosted by vloggers Dodie and Manny is a collaboration channel featuring various Youtube Vloggers and is Coke’s newest way of targeting the youth audienc[..]

Categories: Social Media and Social Networking

Social media nightmares and how to avoid them

Social media nightmares and how to avoid them

Social media has a lot of power, it can generate leads, increase brand exposure and create engagement. If managed correctly your social media accounts are hugely beneficial, however sometimes it can go wrong. Even the most professional accounts can have their issues which is why you need a plan for if your dreams turn into a nightmare.
Typos and grammar mistakes
You’ve sent out the perfect post, it’s relevant, it’s engaging, now you can sit back and let the replies and l[..]

Categories: Social Media and Social Networking

Are social influencers becoming too obvious? How to make it work!

Are social influencers becoming too obvious? How to make it work!

Social influencers to many are a new phenomenon. Appearing from the depths of Youtube and Instagram, they’re the trendy new way of marketing your brand. Where years ago you may have gone to a celebrity to endorse your product, now the ‘go to’ people to approach are social influencers. In recent weeks, we saw socialite and ex husband of Kourtney Kardashian take to Instagram to promote Bootea. However as well as posting the caption he was told to he also accidentally posted the[..]

Categories: Social Media and Social Networking

Why the food industry should be utilising social media

Why the food industry should be utilising social media

For businesses having a social media presence has quickly developed from a possibility to a necessity. Gone are the days of hiring an intern to post a pictures on your Facebook days, you social media needs to be taken seriously, no matter which industry you’re in. However for certain industries, particularly traditional ones such as the food industry, many are still hesitant about branching out onto social media. What might seem like an un-needed and pointless tool could actually be the [..]

Categories: Social Media and Social Networking

Social influencers, the future of the beauty industry?

Social influencers, the future of the beauty industry?

The beauty industry is changing, where years ago we would buy beauty products based on price or what your friends are buying, the time has come where consumers are influenced by social media.
Social media influencers are everywhere and even if you weren’t aware of it, you’ll have encountered one somewhere, on the internet, in books and even on TV. With this is mind it makes sense for brands to work with social influencers to advertise their products. With brands such as Avon, T[..]

Categories: Marketing Opportunities For Business, Social Media and Social Networking

5 social media moves your business shouldn’t be making

5 social media moves your business shouldn’t be making

For businesses both large and small, social media can be a blessing, it’s a relativity low cost way of marketing your business compared to the likes of pay per click marketing and if your budget is tight, an inexpensive, yet effective way of gaining exposure and connecting with customers, however sometimes it can go wrong.
Leaving the wrong person in charge
It’s understandable that as a business owner you don’t want to spend all of your time running the social media acc[..]

Categories: Social Media and Social Networking

Does your business really need to be on that new social media platform?

Does your business really need to be on that new social media platform?

Social media is big business, from the humble beginnings of Myspace to the global dominating world of Facebook, you can’t deny that social media platforms have come a long way in the last 10 years. Whilst it’s almost a given that your business should branch out onto social media platforms such as Facebook, Twitter and possibly even Instagram, there are plenty of other popular up and coming apps and websites out there with a huge amount of users, but are they really worthwhile for y[..]

Categories: Social Media and Social Networking

7 Instagram marketing mistakes to avoid

7 Instagram marketing mistakes to avoid

These days sharing content on Instagram is considered one of the greatest ways of marketing your product or service, with thousands of brands actively using Instagram everyday to promote their business, it’s important to keep ahead of the competition. It’s not easy however and you’re likely to make some mistakes, especially if you’re new to the world of Instagram. Not to worry though, here’s 7 of the biggest Instagram mistakes you could make and how you can avoid t[..]

Categories: Instagram, Social Media and Social Networking