Social Networking

Should Your Business be Embracing Messaging Apps In 2017?

Should Your Business be Embracing Messaging Apps In 2017?

Facebook Messenger, WhatsApp, Snapchat, iMessage, even WeChat, no matter where you look these days, on mobiles, tablets and desktops, messenger applications are increasing in popularity, with more and more appearing everyday, it’s safe to say that messenger apps are here and here to stay.
As both one to one and group messaging continues to dominate the social media and app world it creates a number of opportunities for businesses and marketers. New chat apps and messenger sites are giv[..]

Categories: Social Networking

7 Ways you can enhance your customer experience with social media

7 Ways you can enhance your customer experience with social media

By now you should be aware that social media is big business and has become a powerful tool in increasing engagement, brand awareness and driving traffic to your website, it can however damage your business reputation when not used properly. Although something considered to be simple when it comes to your social media you need to have a well thought out plan in place to enhance your social media accounts and ultimately increase your sales. So how can your brand leverage social media, we&rsquo[..]

Categories: Social media, Social networking

A beginners guide to Instagram marketing

A beginners guide to Instagram marketing

In recent years Instagram’s popularity has exploded, with over 200 million active users now using the image sharing platform. With this constant growth in popularity it makes sense for businesses to be integrating Instagram into their marketing strategies. No longer is Instagram a platform simply used for sharing pictures of your food and posting countless selfies, Instagram has quickly developed into an important marketing tool. Using Instagram can be a perfect way to market to a youn[..]

Categories: Marketing, Social Networking

Could 2016 be the year for social commerce?

Could 2016 be the year for social commerce?

Social commerce isn’t a new phenomenon by any means, however the way social commerce is developing means that it has gone beyond a simple idea into a real form of commerce, seeing the introduction of ‘buy buttons’ across a range of social networks and social media ads.
Long gone are the days of simply using social media for updating people about your meal or about your cat, user habits have changed, adverts are smarter and social media now has much more power over people&r[..]

Categories: Ecommerce Websites and Online Shops, Social Networking

Instagram unveils new logo, but what's the big deal?

Instagram unveils new logo, but what's the big deal?

It’s been 2 days now since Instagram changed it’s logo from it’s old brown, polaroid logo to the new bright, flat, rounded one we now know and…hate? Well apparently so, as expected, as always whenever a company makes some form of change, everyone lost their minds. Whilst I’m pretty indifferent to the change, my biggest concern being how the new logo doesn’t really match the rest of the apps on my phone, this change sparked quite the reaction online. The cha[..]

Categories: Instagram, Social Networking