Social Media

Why Your Business Needs To Advertise On Instagram

Why Your Business Needs To Advertise On Instagram

These days a growing number of people are using Instagram, with a whole new generation of people growing up sharing their photos and videos on the image sharing app. With millions of users per day it’s no surprise that businesses are now starting to harness the power of Instagram and using it to share photos and short videos of their products and services.
A more recent aspect of Instagram is Instagram ads, something which many bigger brands are investing in in order to drive awareness[..]

Categories: PPC, Social Media

3 Effective Tips For Using Your Social Media For Customer Support

3 Effective Tips For Using Your Social Media For Customer Support

Social media has a lot more potential than being a place to simply post cat videos and catch up with friends, these days businesses are using social media for a number of things, including customer service and support. From questions, complaints and even compliments, consumers are increasingly heading to social media in order to communicate with businesses.
While you might have a rough idea of how you can become well-versed in social media customer service there are still basics that can be [..]

Categories: Social Media

4 Reasons Why Trying Too Hard Ruins Your Brand

4 Reasons Why Trying Too Hard Ruins Your Brand

Social media is one of the most important marketing tools your business can utilise and can be an effective way to keep your brand looking fresh, on trend and in contact with your audience, in a fun and creative way. With so many brands scrambling to make a name for themselves on social media platforms such as Facebook, Twitter and Instagram, it means that it’s becoming harder than ever for businesses to stand out in the crowd, with many often trying weird and wacky ways to win fans and fo[..]

Categories: Social Media

Effective Ways “Boring” Brands Can Create Social Media Engagement

Effective Ways “Boring” Brands Can Create Social Media Engagement

Social media is one of the most powerful tools your brand can use for marketing your products and services and for most is a fun place to interact with, share and create content with your customers, potential customers and even other brands. However for businesses with a less engaging product or with a very niche following social media can be tricky, with many assuming that social media just won’t work for their business.
As demonstrated with Blendtec and their “Will It Blend?&rd[..]

Categories: Social Media

5 Social Media Habits Businesses Need To Break

5 Social Media Habits Businesses Need To Break

Habits can be easy to fall into and your social media is no exception, while you might start out with a great plan full of innovative and unique ideas, it’s entirely possible you could fall back into old ways, forming habits that could have an overall impact on your business and your businesses social media following.
From posting too much to overly promotional content, there’s a lot of habits you can fall into that can lead your audience to unfollow your brand and look elsewher[..]

Categories: Social Media, Digital Marketing

5 Creative Ways You Can Add Festive Spirit To Your Social Media

5 Creative Ways You Can Add Festive Spirit To Your Social Media

Right now we’re entering the busiest time of the year for a number of industries from retail and ecommerce, through to food and hospitality, yes Christmas is quickly approaching and it’s time to get prepared. Whilst you may have already thought about planning your festive email campaigns, started stocking your inventories for Christmas and optimising your website for the holiday season, you shouldn’t forget about your social media platforms.
According to statistics more and[..]

Categories: Social Media

5 Of The Best Social Media Practices You Should Put Into Place

5 Of The Best Social Media Practices You Should Put Into Place

Social media can be tricky, making your social media work for your business is not something that can be taught, leaving many business owners feeling pressured into trying to optimise every single social media platform, constantly generating content and spending all day everyday communicating with their audience.
This added pressure can result in poor quality posts, low interaction rate and overall a poor performance across your social media platforms. With social media growing in popularit[..]

Categories: Social Media

How Your Business Can Make The Most Of Twitter Over The Festive Season

How Your Business Can Make The Most Of Twitter Over The Festive Season

Twitter is one of the biggest social media platforms available, used by millions per day Twitter has quickly become a key part of any social media strategy. As the perfect platform for gathering a following, engaging with your customers and sharing your content, Twitter gives your business a number of opportunities to grow. With Christmas quickly approaching and more people than ever looking to social media to gain inspiration for gifts, there’s no reason you shouldn’t consider utili[..]

Categories: Social Media

The 5 Types Of Social Media Content You Should Be Posting

The 5 Types Of Social Media Content You Should Be Posting

Social media has rapidly become a huge marketing tool and when planning your social media strategy you should always remember to maximise social media too. It’s a good idea to think about what you’re going to post in advance, without a social media strategy you could cause yourself a lot of problems and ultimately get yourself stuck in a rut.Through social media you can attract a whole range of customers, but you need a purposeful and well thought out plan, so let’s take a look[..]

Categories: Social Media

Gone In 6 Seconds: The Fall Of Vine

Gone In 6 Seconds: The Fall Of Vine

Yesterday Twitter announced it was to shut down their video looping app Vine. Despite gaining huge popularity in 2013, introducing us to an entirely new form of influencer and being the home of the notorious screaming duck video, it appears that as social media has moved forward, Vine never managed to match it’s initial growth. Despite only being around 4 years, the fun, creative and playfulness of Vine has left a lasting legacy. Where Myspace gave people internet celebrities like Jeffre[..]

Categories: Social Media