Marketing Opportunities For Business

Pop ups: The good, the bad and the ugly

Pop ups: The good, the bad and the ugly

Pop ups, love them or hate them, they can be a great way to market your business. Gone are the days of tacky spam pop ups, we’re now subject to a whole new kind of pop up, albeit more subtle ones, but the intention is all the same. Hundreds of websites use pop ups to try and boost their subscriptions and whilst they do work, there are many who find these tactics annoying.
The Good
The aim of a pop up is to market your website, be it to encourage people to join an email list, sign [..]

Categories: Marketing Opportunities For Business

Social influencers, the future of the beauty industry?

Social influencers, the future of the beauty industry?

The beauty industry is changing, where years ago we would buy beauty products based on price or what your friends are buying, the time has come where consumers are influenced by social media.
Social media influencers are everywhere and even if you weren’t aware of it, you’ll have encountered one somewhere, on the internet, in books and even on TV. With this is mind it makes sense for brands to work with social influencers to advertise their products. With brands such as Avon, T[..]

Categories: Marketing Opportunities For Business, Social Media and Social Networking

How visual content can improve your conversions!

How visual content can improve your conversions!

If anything has become clear in the last couple of years, it’s that the success of visual content is still on the rise. It’s now becoming increasingly obvious that the best way, if not the only way, you can engage your audiences and generate leads is through visual content. With the surge in popularity of social media websites and applications such as Facebook, Twitter, Instagram, Pinterest and Snapchat, it’s honestly not really surprising that visual content is starting to tr[..]

Categories: Marketing Opportunities For Business, Website Design

Why your business needs Pinterest

Why your business needs Pinterest

Pinterest is a popular bookmarking website that incorporates images in it’s approach to sharing information. Day by day, Pinterest is growing in popularity and there are now over a billion people using the website and app. Whilst it’s used for the most part for looking for DIY ideas, party planning and for lifestyle tips, businesses are now jumping on the Pinterest bandwagon, and with good right, it’s possibly one of the best ways to market your business. As much as it might se[..]

Categories: Marketing Opportunities For Business, Social Media and Social Networking

Why we love exit intent popups and so should you

Why we love exit intent popups and so should you

I’m sure we’ve all been there, we’ve been about to leave a webpage when out of nowhere comes a popup asking us not to leave the page and to sign up for a newsletter or offering a deal of some kind. Whichever it may be we’ve all seen an exit intent popup in some form, right now most websites are using them in someway and for good reason too. Exit intent technologies can detect when your visitors are about to hit the back button, close the browser or navigate from the webpa[..]

Categories: Marketing Opportunities For Business, Website Design

Why people are using Ad blockers and what it can mean for businesses

Why people are using Ad blockers and what it can mean for businesses

Using Ad Blocking applications to blank out online adverts is becoming increasingly popular. With many internet users, especially those in the 16-25 age group using ad blockers to block out adverts on Google, banner ads on websites and adverts before Youtube videos, ad blockers can have a huge impact on both advertisiers and businesses.
Ad Blocker is a general term used for any kind of software that removes ads from a webpage. For the most part Ad Blocking technology takes form of a browser[..]

Categories: Marketing Opportunities For Business, Advertising

How Google Adwords can benefit you and your business

How Google Adwords can benefit you and your business

One of the most popular forms of Pay Per Click advertising is Google Adwords. Whether you’re selling a product or offering a service, somebody out there is searching for it. With Google Adwords you can create targeted, measurable ads that are more than likely going to reach your potential customers.
Google Adwords is a great way for your business to raise it’s profile, by having ads for your product on service appear on the first page of Google, you are much more likely to attr[..]

Categories: Adwords, Marketing Opportunities For Business

7 ways you can improve your LinkedIn profile

7 ways you can improve your LinkedIn profile

In recent years, LinkedIn has become a fantastic tool in personal branding. Having a professional and up to date LinkedIn page has never been more important. Whilst the majority of users use LinkedIn to show off their skills and experience to potential employers it’s becoming an equally as important tool for businesses to show off their expertise online to other LinkedIn users. Because of this it is important that your profile is of a professional quality, which is a lot more simple than m[..]

Categories: Marketing Opportunities For Business, LinkedIn

5 effective ways of marketing to the older generation

5 effective ways of marketing to the older generation

Whilst there’s a huge amount of chatter in the marketing world about reaching out to ‘millennials’, it’s important not to forget the older generation. There are still plenty of engaging ways to market to older people without having to stick to old fashioned paper and radio adverts.
Mobile devices are key
Mobiles and tablets are just as popular with older generations as they are with young people. Whilst older people might not have their phones glued to their sides 2[..]

Categories: Marketing Opportunities For Business

5 effective ways of marketing to young people

5 effective ways of marketing to young people

There are so many opportunities for brands to promote their products to the younger generation but it’s something that many brands still seem to struggle with. Millennials present entirely new challenges that marketers haven’t had to figure out before, however it’s not as hard to do as you are made to believe.
Social Media
You’ll be pushed to find many people aged between 18-25 who don’t have access to and regularly use any form of social media. Be it Facebook[..]

Categories: Marketing Opportunities For Business