Ecommerce and online shopping

Essential tips for making the most of your new product launch

Essential tips for making the most of your new product launch

No business stays the same forever and it’s likely that at some point you’ll look to introduce new products and items to your ecommerce store. Launching new products can be a daunting challenge and if you don’t have the budget to do so effectively you might feel like you can’t create enough hype to sell your products and get them out to your audience. Luckily in the digital era there are a number of opportunities available for you to launch your new products successfull[..]

Categories: Ecommerce and online shopping

Less friction, more sales: Remove friction from your customer journey

Less friction, more sales: Remove friction from your customer journey

You’ve got the perfect product or service, you’ve set up your website, you’ve worked out how you’ll deliver your items, time to sit back, relax and let the sales roll in right? Or not. There might be one important thing you’ve forgotten which could hinder your sales as well as cost you money in the long run and that’s website friction.
What is website friction?
Friction is a term used in relation to your customers buying journey. Friction refers to the[..]

Categories: Websites, Ecommerce and online shopping