Digital marketing

Are Your Christmas Pay Per Click Ads Ready?

Are Your Christmas Pay Per Click Ads Ready?

The Christmas season is quickly approaching and while you may be getting ready with you Christmas deals, landing pages and email marketing, there’s another important marketing tool you really shouldn’t be ignoring this Christmas, your paid ads! If you’re looking to boost your visibility in time for Christmas, PPC ads can be an effective way of doing so, along with increasing your reach and ultimately boosting your sales. While you should be aiming to continually improve your or[..]

Categories: Digital Marketing, Pay Per Click

Everything You Need To Know About Marketing To The Next Generation

Everything You Need To Know About Marketing To The Next Generation

In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials.’ However with the next generation of consumers now growing up and looking to make their own buying decisions, it’s time for businesses and marketers to begin thinking about new ways to target this new audience. With so much having changed in the last 20 years, including huge advances in technology, the rise of social[..]

Categories: Digital Marketing

Email Marketing Tips All Business Owners Need To Know

Email Marketing Tips All Business Owners Need To Know

Email continues to be one of the best ways for businesses to reach out to their customers, allowing you to build your customer relationship and leading to an increase in website traffic and boosting your sales. Despite many misconceptions about the current popularity of email marketing, with so many benefits out there, there’s no reason for small businesses to be ignoring email.
Whether you’re running an ecommerce store or looking to promote your services through your website, em[..]

Categories: Email Marketing, Digital Marketing

Seasonal Gif Guide: Everything You Need To Know About Using Gifs In Your Social Media

Seasonal Gif Guide: Everything You Need To Know About Using Gifs In Your Social Media

Gifs have come a long way from the tacky, over the top graphics back in the 90s, these days Gifs are back in a completely new way. Thanks to the likes of Tumblr, Twitter and now even Facebook and iMessage, Gifs are everywhere and more popular than ever and there’s no reason your business shouldn’t be making the most of them within your social media accounts.
Gifs can convey emotion and information way more effectively than any other medium, they’re often short, snappy and[..]

Categories: Digital Marketing

The Rise Of Snapchat As A Marketing Tool

The Rise Of Snapchat As A Marketing Tool

A lot has changed for Snapchat in recent years, the platform once used solely by teens to communicate privately with one another has quickly become one of the most popular social media platforms available. With millions of users worldwide and more joining every single day, it’s safe to say that Snapchat has well and truly established itself as not only a great social media platform but an effective marketing tool. Snapchat can give businesses countless opportunities to engage with customer[..]

Categories: Social Media Marketing, Digital Marketing

4 Practical Ways You Can Avoid A Social Media Burnout

4 Practical Ways You Can Avoid A Social Media Burnout

Social media is growing at an alarmingly quick pace, with so many new social media platforms, features and rules appearing every day, for many businesses it can be difficult trying to keep up. No matter how much experience you might have managing social media accounts, everyone out there at some point is likely to struggle with a burnout at some point in time, which can result in creating poor quality content, poor engagement, something you should always avoid. Social media burnouts can be cau[..]

Categories: Digital Marketing

Marketing Matters: How Do I Get My Business Found Online?

Marketing Matters: How Do I Get My Business Found Online?

Getting your business found online is a priority for most businesses no matter how large. If you’re looking to gain traffic and generate sales then you’re probably looking to attract new audiences from around the country or even around the world. Whilst a fully optimised website is the first step to getting found online, it’s important you consider a number of marketing tools as well, in order to help your business grow. So how do you get your business found online? While it ma[..]

Categories: Digital Marketing

Must Have Tips For Your Social Media Marketing

Must Have Tips For Your Social Media Marketing

In this day and age harnessing the power of social media is a necessity when you’re looking to grow your business and expand your brand. From your Facebook page to your Twitter profile, through to Instagram and Snapchat, with a well thought out plan, there are a number of great opportunities out there for your business.
Social media can be difficult for many businesses to figure out and with each business, social media platform and brand identity differing from one another, there&rsquo[..]

Categories: Digital Marketing

10 Actionable Tips You Can Use For Writing Better Content

10 Actionable Tips You Can Use For Writing Better Content

Writing content for you business blog can be challenging, especially when you're first starting out. With so much to consider, from your audience, to your topics, to your headlines, no wonder it can seem difficult. Luckily however we've got 10 great tips that can have you creating better content and reaching out to a range of new customers in no time![..]

Categories: Digital Marketing

4 Reasons Why Your Content Marketing Just Isn’t Working

4 Reasons Why Your Content Marketing Just Isn’t Working

Content marketing is, and continues to be, one of the most effective marketing tools your business has available. Not only can content marketing play a significant role in your website and social media but can also benefit you search engine rankings greatly, helping your business get found in search results.Unfortunately there are a number of common problems out there that can cause your content marketing to be less effective as you’d like. Today we’ll look at identifying these issue[..]

Categories: Digital Marketing