Digital marketing

Common Mistakes Brands Make When Working With Influencers

Common Mistakes Brands Make When Working With Influencers

As influencer marketing becomes more widely used, more and more issues are beginning to arise. What seems like a simple idea can actually prove tricky, from power struggles between influencers and brands, to issues with motivation, influencer marketing isn’t always easy. Let’s take a look at what can go wrong and why it’s so important you avoid them.
Choosing Influence Over Authenticity
It’s only natural for brands to choose to work with influencers with the bigg[..]

Categories: Digital Marketing

Why Brands Should Be Making The Most Of Live Streaming

Why Brands Should Be Making The Most Of Live Streaming

Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even social media starting to include more live streaming features in their websites and apps, it’s safe to say that live streaming is likely to dominate the web throughout 2017.
With it’s increasing popularity, it’s no surprise that even brands are using live streaming to their advantage, opting to stream live content through Fa[..]

Categories: Digital Marketing

Marketing & Memes: A Match Made In Hell?

Marketing & Memes: A Match Made In Hell?

Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used commonly on Facebook, Twitter and even Instagram, with even brands opting to use brands to help increase engagement.
For the most part memes are entertaining, due to how funny, sarcastic and attention grabbing they, which is why many businesses are choosing to use them to their advantage. When used correctly memes can be great for businesses, ho[..]

Categories: Digital Marketing

Why Your Business Needs A Facebook Page

Why Your Business Needs A Facebook Page

With more that 50 million Facebook pages active right now, it’s important that your brand is keeping up with the thousands of other businesses also utilising social media and Facebook in general. When it comes to social media an informative and easily accessible Facebook page could be the difference between a customer staying to find out more about your business or a customer heading elsewhere to find out more, but why else is a business Facebook account important? Let’s take a look.[..]

Categories: Digital Marketing

Which Channels Are The Most Effective For Social Influencers

Which Channels Are The Most Effective For Social Influencers

Social influencers have been everywhere this year, from bloggers to Youtube content creators, to Instagram stars, there’s a number of platforms out there for influencers to take their place and promote your content. But with platforms quickly blurring into one, looking at you Instagram Stories, what platforms are the most effective and where should influencers and brands, be focusing their attention?
Instagram
Instagram has reached new heights in 2016, with millions are users shari[..]

Categories: Digital Marketing

How Social Media Has Changed The Way Brands Engage With Customers

How Social Media Has Changed The Way Brands Engage With Customers

Social media has come a long way since the days of Friendster and Myspace, no longer is social media a tool used to spy on exes and receive constant updates about your friends cats, these days social media is being used for a number or different reasons, by brands, businesses and individuals.
Social media hasn’t just changed the way we as individuals engage with others, but it’s also had a huge influence on how brands are now engaging with customers, building their customer relat[..]

Categories: Digital Marketing

How Video Marketing Can Benefit Your Business In 2017

How Video Marketing Can Benefit Your Business In 2017

Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find more visual elements gain more views, more shares and are overall more engaging.
With a new year coming, it’s safe to assume that content marketing will continue to change and develop even more over time and with more focus being place on video marketing such as Youtube videos, Facebook Live and even Snapchat there’s no r[..]

Categories: Digital Marketing

4 Great Last Minute Christmas Marketing Tips

4 Great Last Minute Christmas Marketing Tips

One minute it’s September, you’re planning Back to School sales and Halloween events, the next minute there’s only two weeks left until Christmas and time is running out to build a solid marketing strategy. But don’t panic, there’s still a number of ways you can reach out to your customers in a last minute bid to generate sales, here’s our top 5 last minute marketing techniques that can boost your business!
Create Christmas Offers
There’s still p[..]

Categories: Digital Marketing

The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis

The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis

Emojis are everywhere right now, on our mobiles, on our social media, on clothing, they’re even being featured on homeware, while this new generation of emoji might seem new, emojis have been around a long time meaning there’s no reason your brand shouldn’t be aware of the power of emojis and how to use them.
Billions of emojis are sent every day across a number of devices and while they’re most commonly sent by those in the 18-25 demographic, brands are now jumping o[..]

Categories: Digital Marketing

5 Social Media Habits Businesses Need To Break

5 Social Media Habits Businesses Need To Break

Habits can be easy to fall into and your social media is no exception, while you might start out with a great plan full of innovative and unique ideas, it’s entirely possible you could fall back into old ways, forming habits that could have an overall impact on your business and your businesses social media following.
From posting too much to overly promotional content, there’s a lot of habits you can fall into that can lead your audience to unfollow your brand and look elsewher[..]

Categories: Social Media, Digital Marketing