Blogging has a number of benefits for your business, it can be an effective way to build your brand, reach out to your target audience, raise awareness of your brand and ultimately an powerful tool in helping generate sales. However, doing it wrong can have a huge impact on your brand, not only costing your customers but also potentially doing a lot of damage to your reputation. Though blogging might seem like an easy task, there are still a number of mistakes that can be made on the way to cr[..]
These days you can’t go anywhere online without being subjected to thousands of articles on everything from technology to celebrities. With limited time and the fact people are looking for quality content, many people no longer want to waste their time looking through endless amounts of useless information. While clickbait titles such as “What Happens Next Will Surprise You!” and “You’ll Never Guess Why We Did This!” might seem like appropriate titles for grab[..]
Categories: Content Marketing
For many blogging seems like an easy job, tell people you blog for a living and they’ll likely roll their eyes and tell you that ‘anyone can do that, that’s not really real’ and whilst writing might not be up there with the most hands on work, it can be a lot more challenging than you’d initially believe.When it comes to blogging for business purposes there’s a lot to consider and even the most skilled writer can struggle with certain aspects. With so many con[..]
If you’re running your business website without a blog then you could be missing out on some amazing opportunities. In today’s world your customers expect engagement online, through social media, your website and even through blogs. No matter the industry, there are a number of benefits to running your own business blog from SEO benefits to increasing sales, nowadays not having a blog just isn’t an option.
A blog can be an effective way for your busines[..]
The addition of a blog to your businesses website is a great way for you to connect with your customers but can also be a powerful way to help strengthen your brand. Many businesses believe that a blog can be time consuming and pointless, rather than being the beneficial tool it actually is. A blog can be one of the most cost effective ways to promote your business and can if done right ultimately lead to more traffic and more conversions. Writing an effective business blog can be a challenge [..]