When faced with writing content for your website I know what you might be thinking, ‘why should I pay someone to write a few pages? I can do that, I can write” and, well, you’d be right, you can do that. However you may not realise there is a lot more to writing content for your website than simply making it engaging. Copywriters don’t simply whack out a few paragraphs about your company and leave it at that. Admittedly yes, you know your company and your customers like[..]
Creating content for your blog or social media accounts can be a difficult process, trying to write content that is both engaging and informative can be hard to balance but it is possible and it’s easier than you would think.
The first step in the creation process is to ask yourself ‘who am I writing for?’ it’s a simple question but an important one, you can’t create good content that others will enjoy if you don’t know who you’re writing for. If you&[..]