Building and maintaining your brand is arguably one of your company’s most important investments. From your logo and brand colours through to your content strategy and brand voice, your branding is key for shaping your business, helping you truly establish your business from the competition. Whether you’re creating your branding from scratch or looking to refresh your existing brand, there’s a few do’s and don’ts you should know in order to create a brand that ref[..]
Your brand colours are one of the most important factors of your entire brand, choosing the wrong colour for your business could have a huge impact, meaning it’s important you do your research before choosing any colour out to represent your brand.
Certain colours are associated with certain feelings and are often used to convey a specific message, for example the use of the colour green conveys nature, growth or freshness whereas red may convey passion or aggression. Your business shou[..]
When you first launched your business it’s likely you’ll have spent months creating branding that not only looks great but that also truly reflects the message you want your business to put across. From your colours to your logo there’s a lot of effort put into your branding and when the time inevitably comes to change your brand it can be a difficult challenge.Rebranding your business doesn’t have to be an additional stress, your rebrand should be an exciting part of you[..]
Every business wants to become an interesting, relatable and ultimately likeable brand, no matter what the product or service, your business needs to develop a dynamic personality to keep your customers engaged. Understanding your brand persona can help both you create an authentic, unique and consistent business and can be a great way to set your business apart from the rest. However, creating a unique brand is no easy task and there’s plenty of factors to consider when getting started,[..]
Branding is one of, if not the, most valuable asset for any business and is something which needs to be carefully thought out and carried out properly in order to create a solid brand to represent your business. Crafting your brand requires careful planning and persistence, your brand won’t come together overnight, especially without an idea of where to start. Here’s 10 simple ways in which you can begin to develop your brand.
Find your audience
This should be an obvious o[..]