Adwords

Top 5 adwords myths that shouldn’t still exist

Top 5 adwords myths that shouldn’t still exist

Adwords can be a confusing tool, despite it’s importance and significance in marketing your business, it continues to be a misunderstood method of promoting a company. With so many people avoiding using Adwords unnecessarily due to a number of misconceptions, today we’ll bust those common adwords myths in order to get the best results from your adwords campaign.
It’s all about the keywords
There are still many people out there who think that the more keywords you have[..]

Categories: Adwords

Effective practices for Googles newest adwords changes!

Effective practices for Googles newest adwords changes!

So far this year Google has rolled out a number of changes to their adwords service, from minor cosmetic changes to the removal of ads from the right hand side of the page. With even more changes to still to come, it’s time for your adwords campaigns to adapt.
The changes so far
Early in 2016 Google changed to of it’s most fundamental features, in a large shake up of their service. The most obvious change was the removal of ads on the right hand side of search engine results[..]

Categories: Adwords

What recent changes to Google adwords means for your business

What recent changes to Google adwords means for your business

In the last few months there’s been a number of interesting changes in Google’s adwords formula. Whilst these changes aren’t particularly groundbreaking, they are important when it comes to the layout of the ads and the search results pages.
In February, Google began removing right hand side ads from their search results pages, changing the number of text ads allowed on the page from 11 to 7 and featuring only at the top and bottom of the page. This reduction in the maximum[..]

Categories: Adwords

5 Essential tips for optimising your adwords campaigns

5 Essential tips for optimising your adwords campaigns

Your adwords campaign is one of your most important marketing tools, a fully optimised pay per click campaign is one of the biggest and most practical ways of getting your campaign found. However, adwords can be complex, there are many factors involved in making your campaign successful and it’s important to remember that your campaign won’t ‘just work’. Which is why we’ve compiled a list of 5 of the most simple and effective ways you can optimise your adwords camp[..]

Categories: Adwords, Pay-Per-Click Campaigns

Bring your adwords campaign back to life and generate sales!

Bring your adwords campaign back to life and generate sales!

If you’re finding it hard to rank high organically then you might have tried or be considering trying Google Adwords in order to improve your rankings and generate traffic. Using Adwords isn’t always simple however and often you’ll find that creating a successful campaign doesn’t happen instantly. Luckily we’ve got five simple ways that you can revive your Adwords campaign and increase those ever important click through rates.

Optimise keywords
Optimisi[..]

Categories: Adwords

How Google Adwords can benefit you and your business

How Google Adwords can benefit you and your business

One of the most popular forms of Pay Per Click advertising is Google Adwords. Whether you’re selling a product or offering a service, somebody out there is searching for it. With Google Adwords you can create targeted, measurable ads that are more than likely going to reach your potential customers.
Google Adwords is a great way for your business to raise it’s profile, by having ads for your product on service appear on the first page of Google, you are much more likely to attr[..]

Categories: Adwords, Marketing Opportunities For Business

Adwords mistakes that could cost you your business

Adwords mistakes that could cost you your business

Google Adwords is a fantastic tool when for when it comes to advertising your business and when used correctly can be one of the most powerful tools your company encounters, however a poorly planned and badly managed campaign could cost you thousands.
Ignoring keywords in your ad
Always include one of your keywords in your ad copy, Google ranks ads based on the search matches and the more that your ad matches the search results, the higher Google with rank it. If your keyword is competiti[..]

Categories: Adwords, Marketing Opportunities For Business