Discovery Design Blog

Why Brands Should Be Making The Most Of Live Streaming

Why Brands Should Be Making The Most Of Live Streaming

Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even social media starting to include more live streaming features in their websites and apps, it’s safe to say that live streaming is likely to dominate the web throughout 2017.
With it’s increasing popularity, it’s no surprise that even brands are using live streaming to their advantage, opting to stream live content through Fa[..]

Categories: Digital Marketing

Why Your Business Needs To Advertise On Instagram

Why Your Business Needs To Advertise On Instagram

These days a growing number of people are using Instagram, with a whole new generation of people growing up sharing their photos and videos on the image sharing app. With millions of users per day it’s no surprise that businesses are now starting to harness the power of Instagram and using it to share photos and short videos of their products and services.
A more recent aspect of Instagram is Instagram ads, something which many bigger brands are investing in in order to drive awareness[..]

Categories: PPC, Social Media

Marketing & Memes: A Match Made In Hell?

Marketing & Memes: A Match Made In Hell?

Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used commonly on Facebook, Twitter and even Instagram, with even brands opting to use brands to help increase engagement.
For the most part memes are entertaining, due to how funny, sarcastic and attention grabbing they, which is why many businesses are choosing to use them to their advantage. When used correctly memes can be great for businesses, ho[..]

Categories: Digital Marketing

4 Common Ecommerce Problems You May Face and How To Overcome Them

4 Common Ecommerce Problems You May Face and How To Overcome Them

Running an ecommerce store is no simple task, there’s a lot to think about, from your website design and marketing, through to dealing with your stock levels, shipping and monitoring your competition. With so many factors to consider, it’s likely you’ll face a number of problems on your way to ecommerce success.
Whilst it sounds scary, unfortunately there’s no escaping the fact that issues can arise and they could have a huge impact on your business. Luckily with a th[..]

Categories: Ecommerce

Why Custom Design Is Increasingly Important For Ecommerce Businesses

Why Custom Design Is Increasingly Important For Ecommerce Businesses

Where high street shops need to consider floor plans and visual merchandising, ecommerce businesses too, have many things to consider when it comes to their design and customer experience. Your website design is important, for both your brands appearance and for your customers experience of your site.
These days with competition getting more fierce in the ecommerce world, templates won’t cut it anymore. If you’re looking to make a real impression, then a website that can offer yo[..]

Categories: Web Design, Ecommerce

3 Effective Tips For Using Your Social Media For Customer Support

3 Effective Tips For Using Your Social Media For Customer Support

Social media has a lot more potential than being a place to simply post cat videos and catch up with friends, these days businesses are using social media for a number of things, including customer service and support. From questions, complaints and even compliments, consumers are increasingly heading to social media in order to communicate with businesses.
While you might have a rough idea of how you can become well-versed in social media customer service there are still basics that can be [..]

Categories: Social Media

You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!

You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!

Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and business to try and generate interest. These days no website is safe and it seems like nobody is above resorting to clickbait articles, titles and imagery to help encourage people to click on their links.
With so many opting to use clickbait within their content marketing and with many sites thriving on publishing clickbait content, should you be doing the same?
What Is C[..]

Categories: Content Marketing

Conversion Rate Optimisation in 2017: Our Top Predictions

Conversion Rate Optimisation in 2017: Our Top Predictions

The constant development and increasing competition of online stores, businesses and apps, has forced brands to be even more creative in their attempts to drive traffic, leads and conversions. These days conversion optimisation has quickly become a must for businesses who are looking to succeed online and is something that shouldn’t be ignored.
With more focus likely to be placed on conversion rate optimisation in the coming year, let’s take a look at some of the trends we’[..]

Categories: CRO

4 Reasons Why Trying Too Hard Ruins Your Brand

4 Reasons Why Trying Too Hard Ruins Your Brand

Social media is one of the most important marketing tools your business can utilise and can be an effective way to keep your brand looking fresh, on trend and in contact with your audience, in a fun and creative way. With so many brands scrambling to make a name for themselves on social media platforms such as Facebook, Twitter and Instagram, it means that it’s becoming harder than ever for businesses to stand out in the crowd, with many often trying weird and wacky ways to win fans and fo[..]

Categories: Social Media

Proven Ways Your Ecommerce Store Can Drive Sales

Proven Ways Your Ecommerce Store Can Drive Sales

With more people shopping online every year, selling your products and services online can be an effective way for your business to increase product awareness, boost your traffic and ultimately boost your sales. It’s important to remember that simply setting up an online store isn’t necessarily enough to drive your sales, today we’re going to look at 4 important factors you need to consider and implement in order to generate more sales and create a successful business.
Pr[..]

Categories: Ecommerce